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Purpose and Company Culture – What’s the Correlation?

“The real competitive advantage in any business is one word only, which is people” – Kamil Toume.

Establishing a positive, high performing company culture allows for all employees to feel valued, to believe in your organisation’s mission, and to take pride in your successes.

Attracting talent and hiring people that reflects your workplace culture can help to improve work environments. This begins by defining culture within your organisation, then hiring talent around that culture. This can lead to improved performance of existing employees, increased job satisfaction of all employees and improved customer service for your customers or clients. Ensuring that your business has strong company leaders that reflect your companies culture can help to improve the workplace culture for the rest of the organisation. As employees will be looking to the company leaders to see how they act and what type of company culture they are creating.

Company culture can truly shape your companies’ path for the future, as summarised by  Neil Degrasse Tyson;

“When you have an innovation culture, even those who are not scientists or engineers — poets, actors, journalists — they, as communities, embrace the meaning of what it is to be scientifically literate. They embrace the concept of an innovation culture. They vote in ways that promote it. They don’t fight science and they don’t fight technology.”

In a growth mindset employees are your greatest strength and in a fixed mindset, they can be your greatest weakness. Great company culture is vital to your organisation’s success in the long term. A culture is defined as ‘the ideas, customs, and social behaviour of a particular people or society,’ and so your people contribute (or detract) from the collective behaviour. So, planning and creating strategies to maintain or improve your company culture should be at the forefront of your leadership teams’ priorities. These can be social gatherings, internal communications, events; or excursions. 

There’s no quick fix for workplace cultures and they should be maintained over time, a lot of businesses run into trouble when they create a great culture in the early stages of their business but do not see when it starts to decline over time, gatherings decrease and collective behaviour ceases to exist. Just like a garden your corporate culture needs regular maintenance in order to produce quality and inspired people and improved employee engagement. 

Working remotely has many benefits and difficulties, one in particular, being that company culture is much harder to maintain online. It’s easy to use tangible things such as free lunches, free barista coffees, your workspace and encouraging casual conversations between staff to create a positive culture in your business. These elements show care and appreciation for staff.

Unfortunately, online workforces do not receive the same benefits meaning management often need to get creative. While it is not impossible to build or maintain remote positive cultures, we at A1 Office believe you must start planning now before there are significant issues that can lead to costly consequences, such as increased absenteeism, lower team morale, reduced collaboration and failure to attract or retain talent.

One thing that is a quick and easy tool to start building positive blocks to success is a simple compliment. Yes, it can be that easy whether remote or in person. Gratitude makes people feel valued and positive feedback has been shown to migrate the negative effects of stress on employee performance. A culture of gratitude allows your employees to find purpose in working towards your organisational objectives, feeling as if what they do really has meaning and can lead to increased employee happiness.

“Gratitude turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…it makes sense of our past, brings peace for today, and creates a vision for tomorrow.” — Melody Beattie, author

While remote working ensures most communication is through online team meetings, or email, at A1 Office we recommend personally appreciating every employee over time from a place of genuine authenticity whether spoken or in writing. No bulk thank you messages, or generic holiday cards, encourage your leadership team to spread praise where earned to improve employee morale.

“You never know when a moment and a few sincere words can have an impact on a life.”-  Zig Ziglar  

Whether negative or positive right now, your organisation’s culture can be improved and maintained. What is critical is developing long-term strategies, traditions and people management practices that can create a lasting and distinctive culture. We recommend talking to an experienced Human Resource Manager or alternatively one of our expert consultants about space and culture, how your workspace can affect the culture of your organisation

At A1 Office we’re in the business of people and at the core of our mission, we seek to empower employee potential. When we work with businesses, we use a unique method of our creation called “cultural shadowing” whereby we directly come in to observe your business, we listen to your staff, we listen to management and we listen to your workspace (whether physical or remote). All of this data gathering allows us to create creative and lasting workspace solutions. 

Want to learn more? Contact one of our consultants.


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