Employee Well-being Series: Part 1 of 3
Knowledge is Power: Create a Thriving Environment
“Business leaders are rethinking their entire working models, cultures, and company values. Employees are rethinking not just how they work, but why.”
– Ryan Roslansky, CEO LinkedIn
Following the release of the LinkedIn Global Talent Trends Report for 2022, it’s clear there has been a shift in the definition of good workplace culture. This series explores the insights found in the LinkedIn report and what shifts in employee expectations mean for changing business workplaces.
Part one of this series will focus on creating a work environment where your employees thrive. This shift has three main areas: flexibility, well-being and the impact of the great resignation (or reshuffle).
As employees prioritise their well-being in the workplace, we’re seeing a higher rate of ‘reshuffling’. This could be as simple as an employee negotiating their work terms or leaving a job for a more fitting opportunity. This gives them more options about where and how they work. Employees are changing their priorities and looking to surround themselves with more purpose, flexibility, and empathy.
It’s clear that as employees and job seekers change their expectations, companies must rethink their culture and values. This shift doesn’t need to be complete chaos; by renewing company culture and creating a culture, employees can thrive, and companies can transform that chaos into an opportunity.
According to the LinkedIn Workplace Learning Report from 2022, job seekers have become pickier and are looking at what companies can offer them instead of the other way around. Companies will be able to find high-quality staff by removing the ‘challenge yourself’ and ‘growth opportunities’ from their job listing and instead focusing on flexibility, benefits and the internal opportunities they can offer potential employees. There needs to be a shift in how companies view their employees’ needs and well-being. Learning how to preserve and enhance culture amid a vast cultural change will get companies a lot further over sticking with what they have.
Having a strong company culture is one thing, but knowing how to foster employees’ potential and create a positive employer brand is key to thriving in the reshuffle. Below are three simple ways to develop this employer brand:
1. Empathetic Messaging
Job seekers place flexibility, work-to-life balance, strong culture and colleague collaboration and impressive compensation/benefits at the top of their wishlist. If these are the most highly regarded cultural wants from employees, why risk ignoring them? Life balance, care and freedom some businesses may already have, but if you don’t include them in your brand message, you’re going to miss out on a large portion of the talent pool.
2. Promote Your Culture
If only those inside your company know what your culture is, it isn’t benefiting your business to the most optimal extent. Being known for good company culture and benefits is great for your employees and prospective employees looking for a change.
3. Listen To Your Employees
Your employees are an essential aspect of your company’s culture. If they aren’t happy and you aren’t aware, there isn’t enough communication happening. It’s beneficial to know what your employees’ needs are in the workplace and whether those are being met or not. When employees feel listened to, they are more likely to work harder and care more for their work.
What does this shift mean for the future of work?
Amongst a sea of companies looking to hire new talent, it’s important to make your business stand out. Culture is a huge factor that sets companies apart; in some cases, it’s the only differentiating factor, and it is truly unique to each business. Organisations that can reimagine how their work gets done have the edge over companies that can’t.
We’ve seen many shifts in the work landscape over the years, but this recent change is different. Instead of technology and new learning tools, employees focus on their mindset and desires in the workplace. Expectations have changed, and in order to manage them, a cultural shift needs to follow.
Company culture is being reshaped by changing employee expectations and their desires to be seen as individual people – not just another cog in the machine. This change in perspective allows businesses to consider what kind of culture they want to create for their employees to work within.
This shift won’t happen overnight. There’s no need for companies to remove all of the old policies but instead focus on creating a supportive culture that centres around growth and employee wellness. Company culture is essential to fostering an environment where employees feel safe, meaningful and heard. If you want to learn more about this shift in employee expectations – sign up for our newsletter here.